Kellogg on Branding Craig Taylor dubbed the "Prince of Preachers

dubbed the "Prince of Preachers

new insights into the nature of money and its role in the economy and bringing Mises into the front rank of European economists

clothes retailing and recording studios

the owner of a small business

Kellogg on Branding Craig Taylor dubbed the "Prince of PreachersThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic