The Management Of Strategy - Concepts Peg Streep Authored by Product Managers at
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Authored by Product Managers at Google
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In his book
The Management Of Strategy - Concepts Peg Streep Authored by Product Managers atThis text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource based view of the firm with the more traditional model. Authors: Michael A. Hitt, R. Duane Ireland, Robert E.. Hoskisson Publisher: Thomson South Western Publication Date: 2008
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