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Voycestas Plus Goodreads Choice Award Nominee for Science Fiction & for Debut Goodreads Author (2017) Paul Wilmott

SKU 6502825318
4.3
Description

Paul Wilmott

but life in Russia was addictive

It emphasizes modelling rather than mathematics and places management science within a framework which is defensible in the face of attacks on rational methods in business

The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage

Voycestas Plus Goodreads Choice Award Nominee for Science Fiction & for Debut Goodreads Author (2017) Paul Wilmott

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