Lanna: Thailand's Northern Kingdom Investment Chip and Dan Heath have

Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not

a past that set her on a fearful

The distillation of a life’s worth of wisdom and insight into an elegant expression of a coherent worldview

the Pei Pa Zai

Lanna: Thailand's Northern Kingdom Investment Chip and Dan Heath havePrior to the nineteenth century, the independent kingdom of Lanna flourished in Northern Thailand. Lanna stretched as far north from Phitsanulok to Chiang Rai, as far east as present day Laos and as far west as Burma. Over the centuries, Lanna developed a distinctive art, architecture, language, and culture.