Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits Condition:Well Read but he s the person

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Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits Condition:Well Read but he s the personSynopsis: Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need. From the Back Cover: The world's most exciting, fastest growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the