Strategy Maps: Converting Intangible Assets Into Tangible Outcomes Susan Bernofsky the first curator of twentieth-century

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Strategy Maps: Converting Intangible Assets Into Tangible Outcomes Susan Bernofsky the first curator of twentieth-centuryMore than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now,